Moomah.

Product/Item: Business Collateral for Moomah, a creative arts café for parents, children and friends in TriBeCa, New York – founded by Tracye Stewart

Design Firm: Apartment One, Brooklyn, NY

So what is Moomah anyway? It's a place that encourages creativity and connection, where imagination is king, where we are inspired by our children and hope to inspire them and teach them that anything is possible.

Moomah's four core brand values are: connect, create, discover and nourish - Moomah being a space to encourage parents, children and friends to connect, create, discover and nourish their relationships to one another, themselves and the world around them. Those values also speak to some of the many activities one can participate in when visiting Moomah.

Wow factor (for me): Simple, Organic, mystical/magic graphics, thought provoking, packaging and products show that the designers were “aware of clientele”

What they (Apartment One) said about the design: “We wanted to create a memorable and recognizable brand language without having to put a logo on all applications. We created custom application-specific illustrations filled with the wonder, magic and heart of Moomah and placed them above a dotted line and type to set the foundation. These illustrations and corresponding tag lines were conceptually developed for their specific applications (business cards, stationery, café menu, hot and cold cups, shopping bags, stickers, brochures, website, etc.).”

Source: 

Moomah

AIGA, Brand & Identity Systems Design Winner, 2010